The Centre for the Promotion of Imports from developing countries (CBI) has been working diligently to support carefully selected fruit and vegetable companies in Lebanon. This year, their efforts have borne fruit as nine CBI-supported Lebanese companies made their debut at the Fruit Attraction 2023 trade show. The #Lebanon pavilion at the event’s Hall 1 has proven to be a magnet, attracting visitors eager to establish connections with these innovative exhibitors. The Lebanese companies are showcasing a diverse range of fresh fruits, vegetables, and processed fruits, including tomatoes, table grapes, avocados, apples, and more.
Connecting Lebanon with the World
The three-day event was a bustling hub of activity, with the nine Lebanese fruit and vegetable exporters making over 350 valuable connections with businesses across Europe, the Gulf, the Middle East, Canada, and Asia. Among the fruits that garnered significant interest were avocados and table grapes, alongside apples, custard apples, tomatoes, and potatoes. This surge of connections and interest underscores the growing demand for Lebanon’s premium produce on the global stage.
Reducing Carbon Footprint: Lebanon’s Competitive Edge
One of Lebanon’s standout features is its close proximity to the European market. This geographic advantage significantly reduces the carbon footprint associated with transporting produce, making Lebanon an appealing option for environmentally conscious buyers. With sustainability at the forefront of many businesses’ priorities, sourcing from Lebanon provides an eco-friendly alternative compared to products shipped from distant regions such as Latin America or South Africa.
Cultivating Lasting Relationships
The primary objective of the Lebanese participation in the Fruit Attraction trade show was to facilitate connections between nine Lebanese producers and international buyers. CBI played a pivotal role in this endeavour by coaching the Chamber of Commerce and the Ministry of Economy and Trade. Their support streamlined the presence of Lebanese producers at the trade show, enhancing the impact of the event and increasing buyers’ awareness of the Lebanese product offer.
“Taste Our Land, Taste Our Heritage”
At the trade show, these nine Lebanese companies united under the banner of the “Lebanon Pavilion,” and their motto, “Taste Our Land, Taste Our Heritage,” elegantly encapsulates the essence of their produce. Their offerings are imbued with the rich history and exceptional flavours of Lebanese culture. This unique selling point, combined with the environmentally conscious approach, has positioned Lebanese produce as a compelling choice for international buyers.
The Future of Lebanese Produce
The journey continues for Lebanese produce on the global stage, with a promise of even greater success in the future. The website lebfresh.org serves as a central hub for connection and engagement, showcasing a diverse array of products. With sustainability, quality, and environmental responsibility at its core, Lebanese produce is poised for a bright future in the global marketplace.
The Fruit Attraction 2023 event has not only showcased Lebanon’s finest fresh fruits and vegetables but has also paved the way for a sustainable and prosperous future for Lebanese produce on the world stage. As the world increasingly embraces sustainable and environmentally friendly choices, Lebanon is positioning itself as a leading player in the global market for fresh produce.